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“Look Mom, It’s Marketing”

How does a drive to increase revenue impact the customer experience and the role of front line staff? How can one corporate strategy contribute to overall incivility and another reduce it? Now, my husband and I love American Airlines. With two decades living in Chicago and Miami–both hub cities for the airline–AA is our “go […]

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The Frank Gehry-designed museum.

Social Smarts in Paris: The Fondation Louis Vuitton

Established as a cornerstone of business strategy in 1991, LVMH corporate philanthropy benefits the environment, youth, public health, and arts and culture. Beyond philanthropy, LVMH pursues initiatives inspired to help marginalized or vulnerable groups in communities around the world. While social responsibility has been ingrained in the corporate culture for nearly twenty-five years, the Fondation […]

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